Signage and vehicle livery design

The sign is the advertisement

For a trade business, a van is the most seen piece of marketing you own. It sits outside jobs, in traffic and in car parks, in front of exactly the people who might need you, for years.

That means it has to be read at speed, from an angle, in poor light, by someone not looking for you. Which rules out most of what looks good on a screen.

Designed for the panel it goes on

Vehicle graphics are laid out on the real shape of the vehicle. Door seams, handles, wheel arches, window lines and body curves all cut through artwork, and a design made on a blank rectangle will land badly across every one of them.

We work to your specific model so the layout sits in the panels it has, with the name in the place it can actually be read and the detail kept off the parts that get interrupted.

Built the way a signwriter works

Most vehicle graphics and shopfront signs are produced as cut vinyl. That means solid shapes and clean outlines, not gradients and drop shadows. So we design in single colour first and add colour after, which is also the test of whether the mark is strong enough.

You get vector artwork with fonts outlined and colours specified, in the formats your fitter will ask for. We talk to them directly about material and finish where that helps.

Signage beyond the vehicle

Shopfront fascias and projecting signs, site hoarding and construction boards, wayfinding and door numbering, window vinyl and safety signage. Designed together so a customer walking from the car park to the door sees the same brand the whole way.

Who this suits

Trades and contractors running vans, plant hire and haulage fleets, retail and hospitality fitting out a premises, construction companies needing site boards, and any business whose sign is currently doing less work than it could.