Mockup

A mockup is a realistic visual presentation showing how a logo will appear in real-world applications. Mockups are created using photorealistic templates — images of physical objects, environments, and surfaces onto which the logo is composited using design software. Common logo mockup subjects include business cards, letterheads, signage, vehicle livery, packaging, apparel, coffee cups, and digital screens. Mockups serve two primary purposes: they help clients visualise and evaluate logo concepts in context during the presentation phase, and they demonstrate the logo's versatility and effectiveness across a range of applications. A well-chosen set of mockups that reflects the client's actual business context is far more persuasive than artwork on a plain white background. High-quality mockup templates are available from design resource marketplaces, and the skill of selecting, adapting, and using mockups effectively is an important part of professional logo presentation.