12 Tips for Designing a memorable Poster
Are you looking for a poster to advertise your event or business? For a long time, posters have been some of the best and effective ways to convey your message to the general public. However, for you to get this effectiveness, you must find a reputable and knowledgeable designer. Let's explore the tips for designing a memorable poster.
1. Make it Legible
Since most posters are erected in public spaces, they need to be readable even at a fair distance. The readers do not have to go too close to the poster to read it to gather details. In most cases, a poster contains three layers, the top headline part, the second level, and other details at the bottom.
2. Hit the Right Contrast
People reading the posters do not have the time to pay close attention to the fine details. Get the right contrast for the poster so that everything is visible without any strains. Think of the scale and size to bring out an attractive contrast.
3. Think of the Poster's Location
Where will the poster be located? It needs to be conveniently legible from top to bottom and aesthetic for the background. If the poster's colour theme is orange, you cannot hang it on an orange wall as it alters the beauty.
4. Incorporate a Big Image
One of the best tricks to catch the viewers' attention is an image. Depending on the posters you are making, you can incorporate a close-up image, freelance poster design, or an illustration of the message in question. Find a colour that contrasts with the already set poster theme.
5. Pay Attention to the Call-To-Action Clause
The call-to-action (CTA) clause determines whether people buy what you are selling or not. If it's an event, you need to give them a plausible CTA to entice the viewers. It is a slogan mostly located in the middle or at the end of your poster to let the readers know what to do.
6. Get the Right Printing Techniques
After making a poster, the other step is choosing the right printing technique to determine the final look. You can use methods such as screen printing, UV layer or foiling, or a letterpress. Usually, they are high-end and sophisticated techniques to make your project even more prestigious.
7. Play with Colours
Poster design does not have to be a difficult and daunting process. It should be a fun and enjoyable task. You can play around with colours and create the theme that you love most. Additionally, you can experiment with different images, cartoons, and vintage elements to create an impressive design.
8. Get the Right Size
What size should the poster be? A huge poster will require different fonts and arrangement of information. Additionally, with a larger poster, you may have to switch up on the contrast and get a colour scheme to blend in with the surrounding.
9. Make it Visually Interesting
Great visuals will always be interesting to look at. As you design the posters, you need to think of excellent images, text, and a focal point of the poster. You can produce some mini images before you make the larger picture.
10. Take Advantage of Space
Getting enough space on the poster depends on the writings, the message, the fonts, and the general design. As such, you should take advantage of the available space and arrive at the best sizes.
11. Clear and Concise Message
The message on your posters should be as impressive and as interesting as possible. It does not have to fill up on the poster for it to be impressive. You only have to ensure that it's eye-catching, meaningful, and contains a legible CTA.
12. Print a Sample before Mass Printing
After all the design is done, you should print a sample and see what you are working with. With a sample, it becomes easy to know the adjustments to make. If you like what you see, you can go ahead and print the rest of the posters with the desired themes.
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